Top 25 Strategies for Accounting Firm Marketing
With your newsletter, you can forge meaningful connections, deliver valuable content, and nurture relationships with potential clients. Share industry trends, expert advice, and insider knowledge that will leave your readers craving more. Whether it’s demystifying complex tax laws or offering practical bookkeeping tips, your newsletter will position your firm as the go-to resource for all things finance.
Key Takeaways
- With the amount of traffic these mediums have, it would be a waste not to use them as part of your marketing strategy.
- In the example below, visitors have a couple of CTAs, which is a good demonstration of the website’s effectiveness in fostering proactive engagement.
- On a personal note, blogging is my all-time favorite digital marketing strategy.
- Take search engines by storm with SEO-optimized blog posts that position your accounting firm as an authoritative voice in the industry.
Your website should act as a hub for all marketing efforts, making it user-friendly, fast, and mobile-optimized. According to Statistics, there are about 4.66 billion active internet users in the world as of January 2021. If the world’s population is 7.9 billion, and there are 4.66 billion of active internet users, it means that a greater percentage of your target audience can be reached online. We’re a headhunter agency that connects US businesses with elite LATAM professionals who integrate seamlessly as remote team members — aligned to US time zones, cutting overhead by 70%. Recent events have reminded us that how we work best is to blend our technology with our expertise to best serve our clients. Webinars may be offered on your website and promoted on Facebook and other sites.
Collect and Showcase Client Testimonials and Reviews
Community outreach and volunteer efforts for accountants involve active engagement with the community through charitable, educational, or service-oriented activities. Referrals can be a powerful source of new business because they often come from satisfied clients who are willing to recommend your services to others. Basically, you can give away parts of the presentation in the form of an eBook, checklist, or any other kind of downloadable content. To do this, include a presentation slide that shows a URL where the audience can visit to provide their email address in exchange for the lead magnet.
Promote these consultations on your website, social media, and email campaigns. Personalized advice during these sessions can also convert prospects into loyal clients. Webinars offer a platform to showcase your expertise while engaging with clients and prospects in real time. A strong brand identity helps distinguish your firm from your competitors. It helps you communicate who you are, what you stand for, and how you deliver value to your clients.
Implement a structured referral program to incentivize existing clients to refer new business. Offer a library of free resources on your website to attract and educate potential clients. Place ads in local newspapers and business magazines to reach local businesses.
Offer training sessions for clients to better understand their financial reports and accounting processes. Offer discounted rates for summer financial reviews and cleanup to help businesses stay on track. Promote these events through email and social media to maximize attendance. Additionally, recording these sessions and making them available on your website can be a valuable resource for those unable to attend live.
Online Workshops
Despite the dominance of social media platforms in the digital place, forums are still a healthy medium for accounting professionals to communicate. I posted a draw to win 1 free year of accounting services in exchange for liking the firm’s Facebook page. Speaking gigs offer accountants a platform to showcase their knowledge, share insights on relevant topics, and establish themselves as industry experts. While this marketing strategy often happens organically, strategic efforts can be made to increase the likelihood of content going viral. These posts can be informal or conversational, and cover a wide range of topics, including personal experiences, opinions, industry insights, or informative content. To further enhance the effectiveness of your referral program, consider implementing a tiered structure.
Once you’ve brought in new clients, streamlining processes for accepting payments is key. By streamlining your payment processing, CPACharge helps boost efficiency, cater to more clients, and modernize your accounting firm. With secure and flexible payment options, CPACharge improves cash flow and makes client billing easier and more professional. A well-crafted ad campaign promoting “Free Initial Consultation for Tax Planning” can attract business owners looking for accounting services.
As a reminder, any post you create should have either an image or a video with it, since visual content gets far more engagement than plain text. If adp run 2020 your marketing is happening only on Google or Facebook, then you are missing out on a large audience of prospective clients by not diversifying your campaigns across multiple channels. Check out my blogging for accountants 6 keys to success which I’ve successfully used myself.
